Search Engine Optimization (SEO) is probably the best way of attracting new visitors to your website and increase conversions. But ranking on Google is not as easy as pie. You need to be well aware of the latest SEO practices and effectuate them scrupulously to make the most out of your SEO campaign.
Here, I am going to share some of the most effective SEO practices in 2021 that you must follow to run a successful SEO campaign.
1.Align your Content with Search Intent:
Search Intent, also referred to as User Intent is the reason behind any search query. Moreover, Google’s ultimate priority is to understand and appease the search intent. And pages that appear Google’s first page of search results for any search query have already prospered Google’s test on Search Intent.
2.Write a Compelling Title Tag and Meta Description:
A compelling title tag along with a captivating meta description are two of the most crucial elements of your post. And they play a vital role in the success of your SEO campaign.
Search Engines usually show the first 60 characters of a title and they will display the complete title if you keep your title tag under 60 characters.
Remember these things while creating title tags:
Now, let’s discuss Meta Description. It is a succinct summary of a page displayed below the title tag in SERPs.
And search engines usually show the first 150-160 characters of the meta description. Hence, it becomes incredibly important to provide a painstaking summary of your content under 160 characters.
3. Optimize your Images:
Quality images play a vital role in enhancing the user experience of your website. And sometimes you might spend a lot of time choosing the appropriate images for optimizing your blog posts and other pages of your site.
When used correctly, images can be extremely beneficial for you in enhancing your site’s overall SEO and boost organic traffic.
4. Optimize your Page Speed:
The page speed of your site can drastically affect your rankings. The longer your site takes to load, you will have more frustrated users and this will affect your site’s SEO and rankings.
There are various free tools available on the internet through which you can check your site’s page speed such as Page Speed Insights, GTMetrix, and so on.
These things can help your pages load faster:
5. Use Internal Linking:
Internal links help in establishing an internal hierarchy for your website. These links also help Google to get a better discernment of your page’s content. Hence, they are very crucial for your website’s SEO. Furthermore, they can considerably boost a website’s ranking on Google if used correctly.
Adding internal links from top-ranking sites to your site is considered one of the best SEO practices in 2021.
So, these were some of the best SEO practices in 2021 that can help you enhance your site’s rankings on Google. Although, there is an intense rivalry for the coveted first page on Google in almost every niche, by employing these SEO best practices you stand out of the competition.
In the end, you must ensure that you are suitably up to date with the latest SEO trends and follow other SEO practices now and then. This will help you make the most out of your SEO campaign so that you can stay ahead of the game.